Our Origins
Infinite Branches - Through the power of collaboration investments are transformed
Infinite Branches is inspired by Yggdrasil, the Tree of Life in Norse mythology who connects those in her universe to the possibilities associated with curiosity.
Her roots run deep.
Her branches intertwine infinitely.
And above all else, she seeks to lift others up to achieve their goals.
Our roots run deep
We think of aviation as an investment in your brand built upon your values that provides flexibility, safety, and efficiency, which enables you to achieve your goals. Investment in the $30 Billion+ global business (or what most people think of as "private") aviation industry (TAM based upon IBIS World, Magna research, and GAMA) that encompasses wholly owned aircraft; fractional shares; memberships, clubs, and jet cards; and aircraft charter use, which continues to increase due to demand caused by the global pandemic. Many companies provide customized services to facilitate business aviation travel; however, investing in this industry is complicated due to unique and complex tax, regulatory, maintenance, and valuation issues.
The founder of Infinite Branches, Shelley A. Svoren, oversaw the portfolio management for an aviation lending portfolio that originated over $1Bn+ in aviation secured loans and financing facilities for aviation service providers (aircraft operators/Part 135 and wholly-owned aircraft brokers) without any losses or repossessions during her tenure. She worked with the bank's clients located throughout the US who are involved in diverse businesses - real estate, private equity, venture capital, and entrepreneurs - where she developed her extensive understanding of their business models, unique capital and market needs, as well as the portfolio companies that drove their past and future successes - and aircraft are an investment that are used to expand their brands.
She is an aviation industry leader who is known for her experience in conducting due diligence and structuring transactions that return a recurring and increasing yield. Her extensive career background includes banking, regulatory, and corporate finance, which enables her to creatively mitigate issues that result in opportunities.
Our purpose
Our purpose
Grounded in building Deep Wins
Infinite Branches’ Purpose is to transform the business of business aviation by focusing on the development of long-term relationships with those in and outside of the aviation community that lead to financial returns for all involved. We share our extensive aviation industry and general business knowledge and provide clarity and confidence by how we approach opportunities. We thrive on building a community based upon mutual respect that creates multifaceted long-term relationships that provides the resources to facilitate sustainable growth. We value transparency, integrity, and curiosity that results in trust and leads to deep wins, which empower all involved.
Grounded in building Deep Wins
Infinite Branches’ Purpose is to transform the business of business aviation by focusing on the development of long-term relationships with those in and outside of the aviation community that lead to financial returns for all involved. We share our extensive aviation industry and general business knowledge and provide clarity and confidence by how we approach opportunities. We thrive on building a community based upon mutual respect that creates multifaceted long-term relationships that provides the resources to facilitate sustainable growth. We value transparency, integrity, and curiosity that results in trust and leads to deep wins, which empower all involved.
Our Vision
Our Vision
Empowering you to achieve your goals
Infinite Branches’ Vision extends beyond our Purpose of creating long-term relationships that generates financial returns for all involved. We strive to expand the transparency in the aviation and finance communities by how we address issues and include others in our conversations. We empower those seeking diversity of age and areas of expertise on their teams to make informed decisions about traditional and alternative investments in the aviation industry by collaboratively utilizing the services of our network of industry specialists to make the most informed decisions that impact the value of your business. We look forward to highlighting the experiences and knowledge from the aviation community to support your endeavors.
Empowering you to achieve your goals
Infinite Branches’ Vision extends beyond our Purpose of creating long-term relationships that generates financial returns for all involved. We strive to expand the transparency in the aviation and finance communities by how we address issues and include others in our conversations. We empower those seeking diversity on their teams to make informed decisions about traditional and alternative investments in the aviation industry by collaboratively utilizing the services of our network of industry specialists. We look forward to highlighting the experiences and knowledge from the aviation community to support your endeavors.
Our Founder
Shelley A. Svoren is the Chief Executive Officer and Founder of Infinite Branches.
She lives by the motto: Always Be Curious. She is devoted to the achievement of success within her network of diverse leaders who define and refine aviation matters regarding tax, legal, regulatory, leasing, and valuation.
Expertise in Identifying Business Value and Market Gaps
As a self-described "recovering banker who was a recovering federal banking regulator before that," Shelley's unique ability to identify business value and market gaps stems from her 30+ year experience in banking and corporate finance as well as an individual investor and business advisor where she has implemented and supported what truly works. This transcends her work with owners and founders in private equity, venture capital, real estate investors, and family offices whose businesses own and utilize aircraft to build their brand. It is solidified through her work with clients across the entire aviation ecosystem – aircraft owners, aircraft managers, aircraft brokers, aircraft charter brokers - and outside of it - including law firms, design and architecture firms, executive recruiters, start-ups, software and technology companies, other service firms, wineries, vineyards, and art galleries.
Her value identification expertise was notably demonstrated early in her career during her tenure at Silicon Valley Bank, where she identified the enterprise value of two distressed companies that resulted in the sale of the intellectual property, with no loss incurred. This experience positioned her to identify business value throughout her career that includes the winding down of operations for an international joint venture after identifying accounting issues and developing business plans to enter into new markets and partnerships.
Through Infinite Branches, she offers a comprehensive range of valuation services for businesses within the business aviation industry. Her proven track record includes performing Quality of Earnings (QofE) analyses for Part 135, Part 145, and aviation real estate acquisitions; writing business plans, white papers, case studies, and pitch decks while building strategic relationships to realize clients' visions; overseeing partnership and acquisition due diligence with financial review and buyout analysis; and conducting SWOT and competitive analyses. Her due diligence expertise encompasses conducting risk assessments, developing third-party advisory boards, and creating protocols that ensure clarity in growth and long-term partnership development.
The results of her services are profound: Infinite Branches' QofE reports identified hidden value and red flags that that enabled her clients to identify opportunities and refine their purchase agreements. She has identified services, partnerships, and resources that saved clients high seven figures in expenses and cash flow. Her pitch decks enable her clients to obtain interest from investors by communicating the value of the brands that her clients are building. And her connections enabled one client to obtain a keynote speaking engagement that changed the trajectory of their business.
Prior to founding Infinite Branches, she developed the policies and procedures for and oversaw the portfolio management for an aviation lending portfolio that originated more than $1 Billion in aviation-secured loans and financing facilities for aviation service providers (aircraft operators/Part 135 and wholly-owned aircraft brokers) without any losses or repossessions during her more than 17-year tenure. She credits this notable accomplishment with her curiosity to learn each client’s unique business model, future cash flow, and value proposition, rather than relying upon collateral to support repayment first.
Recognition and Leadership
Her experiences and value as a leader are recognized internationally. Since founding Infinite Branches, she received The Business Concept's annual Aviation and Aerospace awards for two consecutive years (2023 and 2024)and the North American Business Awards for Best Aviation Business Consultancy Firm in 2024, and most recently received the Acquisition International World Wide Finance Award for Best Strategic Aviation Industry Advisor 2025 – USA. She served as the keynote speaker for FedEx Express Women's Network 2021 Annual Forum where she discussed the evolution of her career and the trajectory forward to an audience of 1,000 people globally; and served as the keynote speaker for Embraer's 2024 Embrace Women mentoring meeting that was viewed on three continents. She was honored by Marquis' Who's Who for inclusion in its network during May 2024 and the Who's Who of Professional Women in September 2024.
Building community is essential because what we do for ourselves dies with us, but what we do for others lives on in their actions. She previously served as a member of the board of the Society of Daughters of Holland Dames and currently serves on the board of the International Aeropace Womens Association (IAWA), as the network's vice president--leader development, and supports the activities of the scholarship, mentorship, and leadership development committees. Her actionable contributions as a board member are extensive and include serving on the Governance Task Force, 501c3 Task Force, and writing the applications for four consecutive years that were granted by ISTAT Foundation that supported IAWA’s mentoring program. Moreover, she served as an advisor to Dreams Soar and to Business Aviation Advisor Magazine. She moderates panels and speaks at conferences regarding aviation and marine industries, writes articles, and speaks on podcasts in order to share knowledge with her community.
She is a dynamic thinker and continues to invest in her industry knowledge for the benefit of her clients and her community. She earned her BS from the University of Oregon with a focus on Finance, Economics, and Scandinavian Studies and continues coursework to expand her knowledge of FinTech, business aviation, and next generation aviation industries; innovation, strategy, and scalability; leadership; Environmental, Social, and Governance (ESG); and Socially Responsible Investments (SRI) issues. The founder and her partner - an experienced equity investor - are accredited investors who collectively understand issues pertaining to debt and equity.
Our Organizations
We believe in the power of building a diverse Community that shares its knowledge to foster collaboration and innovation