Our Origins

Infinite Branches - Through the power of collaboration business aviation investments are transformed

Infinite Branches is inspired by Yggdrasil, the Tree of Life in Norse mythology who connects those in her universe to the possibilities associated with curiosity. Her roots run deep. Her branches intertwine infinitely. And above all else, she seeks to lift others up to achieve their goals.

Our roots run deep

We think of aviation as an investment in your brand that provides flexibility, safety, and efficiency that enables you to achieve your goals. Investment in the $31 Billion global business (or what most people think of as "private") aviation industry is rising with the Total Available Market expected to reach $80 Billion by 2025 due to heightened demand for experiential travel (Wheel's Up Investor Presentation.) However, investing in this industry is complicated due to unique and complex tax, regulatory, maintenance, and valuation issues.

The founder of Infinite Branches, Shelley A. Svoren, oversaw the portfolio management for an aviation lending portfolio that originated over $1Bn+ in aviation secured loans without any losses or repossessions during her tenure.  She worked with the bank's clients located throughout the US who are involved in diverse businesses - real estate, private equity, venture capital, and entrepreneurs - and aircraft are an investment that are used to expand their brands.  


She is an aviation industry leader experienced in conducting due diligence and structuring transactions that return a recurring and increasing yield. Her extensive career background includes banking, regulatory, and corporate finance, which enables her to creatively mitigate issues that result in opportunities.

Our purpose

Our purpose



Grounded in building Deep Wins


Infinite Branches’ Purpose is to transform the business of business aviation by focusing on the development of long-term relationships with those in and outside of the aviation community that lead to financial returns for all involved. We share our extensive aviation industry and general business knowledge and provide clarity and confidence by how we approach opportunities.  We thrive on building a community based upon mutual respect that creates multifaceted long-term relationships that provides the resources to facilitate sustainable growth. We value transparency, integrity, and curiosity that results in trust and leads to deep wins, which empower all involved.

Grounded in building Deep Wins

Infinite Branches’ Purpose is to transform the business of business aviation by focusing on the development of long-term relationships with those in and outside of the aviation community that lead to financial returns for all involved. We share our extensive aviation industry and general business knowledge and provide clarity and confidence by how we approach opportunities.  We thrive on building a community based upon mutual respect that creates multifaceted long-term relationships that provides the resources to facilitate sustainable growth. We value transparency, integrity, and curiosity that results in trust and leads to deep wins, which empower all involved.

Our Vision

Our Vision

Empowering you to achieve your goals


Infinite Branches’ Vision extends beyond our Purpose of creating long-term relationships that generates financial returns for all involved.  We strive to expand the transparency in the aviation and finance communities by how we address issues and include others in our conversations. We empower those seeking diversity on their teams to make informed decisions about traditional and alternative investments in the aviation industry by collaboratively utilizing the services of our network of industry specialists. We look forward to highlighting the experiences and knowledge from the aviation community to support your endeavors.

Empowering you to achieve your goals

Infinite Branches’ Vision extends beyond our Purpose of creating long-term relationships that generates financial returns for all involved. We strive to expand the transparency in the aviation and finance communities by how we address issues and include others in our conversations. We empower those seeking diversity on their teams to make informed decisions about traditional and alternative investments in the aviation industry by collaboratively utilizing the services of our network of industry specialists. We look forward to highlighting the experiences and knowledge from the aviation community to support your endeavors.

Our Founder

Shelley A. Svoren is the Chief Executive Officer and Founder of Infinite Branches. She lives by the motto:  Always Be Curious.  She is devoted to the achievement of success within her network of leaders from underrepresented communities and those advocating for diversity, equity, and inclusion in the aviation industry who define and refine aviation matters regarding tax, legal, regulatory, leasing, and valuation.

In addition to her aviation experiences, she is no stranger to complexity or creativity as her near 30 year career involves serving in financial management capacities in banking and regulatory organizations as well as technology and multinational consumer brands, that involve partnering with multiple groups to manage sales activity and minimize expenses; developing and managing detailed and multi-national budgets; structuring complex credit facilities; providing customized analyses that identified new niche market opportunities and whether divestiture should commence; and developing and managing client, referral, and financing relationships. She is additionally experienced with the complexity of owning, perfecting an interest in, and monetizing maritime, art, and winery & vineyard assets.

She serves on the board of the International Aviation Womens Association (IAWA), as the network's VP - Leader Development, and supports the activities of the Scholarship, Mentorship, Internship, and Leadership Development committees and was an integral part in adding two new scholarship university partnerships and launching the organization's app enhanced mentoring program.  She served on the Governance Task Force, which restructured the leadership of IAWA to create greater engagement for its stakeholders.  She serves on the National Business Aviation Association's Diversity Equity Inclusion Working Group. She moderates panels and speaks at conferences regarding aviation and marine industries issues; writes articles; and mentors others through IAWA's Mentoring program and the peer-to-peer mentoring group, Women in Aircraft Sales. She was the keynote speaker for FedEx Express Women's Network 2021 Annual Forum where she discussed the evolution of her career and the trajectory forward.  


She earned her BS from the University of Oregon with a focus on Finance, Economics, and Scandinavian Studies and continues coursework to expand her knowledge of FinTech, business aviation, and next generation aviation industries; innovation and scalability; leadership; Environmental, Social, and Governance (ESG); and Socially Responsible Investments (SRI) issues.  The founder and her partner - an experienced equity investor - are accredited investors who collectively understand issues pertaining to debt and equity.


Our Organizations